We’ve seen clowns at the circus, the fairground, and children’s parties. But now clowns are moving into the workplace and boardroom.
Clowning and business coaching might seem like an odd partnership, but enlightened bosses are learning that laughter is good for business.
“Kindness is a limitless currency sometimes lacking in the commercial world but there are lessons from a clown that can help,” says Em Stroud who works with business leaders across London to improve staff happiness and well-being.
She is a public speaker, podcaster, emcee, but her most unusual title is Corporate Clown and after two years of pandemic uncertainty, job losses and the ‘great resignation wave’, enlightened bosses are realising the need for her services.
They are realising the need to bring joy into the workplace and are hiring her for events.
Stroud has a new book out too. Lessons from a Clown asks bosses to embrace laughter and take fun seriously as a way to inspire their staff. She hopes the timing of her book will encourage people of all ranks and stages of their careers to make changes that can provide a route towards sustainable approaches to happiness, business leadership and wellbeing.
“Regardless of your job title or how you are feeling about your life right now, there is always room to laugh every day and allow more joy into your life. Clowning is an art that is often misunderstood, but this craft really can affect people’s lives at home and at work.”