A heartfelt campaign to support the families in Samoa who have been affected by the sudden drop in tourism. Here Tuatagaloa Joe Annandale, the man behind Sowful Journeys, explains the reasons behind his vision.
Despite travel restrictions that continue to hinder the destination’s ability to unite with beloved travellers, the owners and management team behind Sinalei Reef Resort & Spa in Samoa have bound together with widely successful grassroots NGO, the Poutasi Development Trust, and local storytellers to launch a campaign, Sowful Journeys, intent on supporting COVID struck villages.
Extreme financial hardship at the hands of COVID-19 is quickly becoming Samoa’s new norm. This reality means that already existing conditions of high malnutrition, rising non-communicable diseases, financial fragility, and inadequate opportunities for better livelihoods, are worsening at an alarming rate.
With the launch of a crowdfunding site and campaign, Sowful Journeys, seeks to change this trajectory by calling on people around the world to pay a portion of their future holiday expenses, and in return receive hospitality-related credits and rewards. They will, of course, also experience the joy of knowing that their contribution will directly fund a COVID recovery effort empowering Samoan families in need. An initial goal of NZ$100,000 has been set.
With four main pillars centred around feeding families, raising villages, rejuvenating ecologies and a virtual tip jar, the Sowful Journeys movement is an impact model that stands to elevate an island nation whose service sector accounts for more than half of the GDP.
The hope of the Sowful team is to not only build a viable means of continuing these efforts free of donations long into the future but also to encourage new and similar ways of working together across Samoa and other smaller island territories for good.
You can visit the PLEDGE SITE here.