Supermodel Arizona Muse Wants To “Make Soil Sexy”

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Supermodel Arizona Muse Wants To “Make Soil Sexy”

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British-American model Arizona Muse has graced over 40 covers of Vogue and is the face of many brand campaigns including Chanel, Estée Lauder, Prada, Louis Vuitton, Yves Saint Laurent, Miu Miu, Chopard, and Chloé. The supermodel has her own line of sustainable fashion and is no stranger to promoting environmental activism.

Now she wants to “make soil sexy” by launching a new biodynamic farming charity called Dirt that’s all about increasing biodiversity while replenishing soils and caring for the community. Arizona’s mission is to make biodynamic farming popular because she believes that it is “one of our best solutions to the climate crisis”. 

With an increasing awareness of the world around her, she has become a passionate advocate for social sustainability and environmental regeneration. Arizona has found she has a particular passion for biodynamic farming as a way to balance a climate that is currently in crisis. Arizona has been engaged as an impact-consultant for fashion brands who wish to lower their environmental impact. She sits on the advisory board of The Sustainable Angle, a non-profit organization that sources sustainable fabrics for the fashion industry.

Biodynamic agriculture is a holistic approach to managing land with a focus on ecological, social and economic stability, Arizona said in a statement. Agricultural practices focus on improving biodiversity, community well-being, and soil replenishment, allowing more water to be stored and more carbon dioxide to be emitted from the atmosphere.

Arizona added: “Dirt gives companies that understand how soil has been damaged in the past an opportunity to ensure a return to the planet, which is also overlooked despite its significant economic and social contributions. It provides a path to better quality of life for the prone farmers.“

Dirt, which launched at the recent Future Fabrics Expo in London, aims to bring this approach to farming to more areas around the world.

“Dirt will make soil sexy,” says the supermodel. 

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